- Create an intuitive navigation structure with scalability in mind. Prioritize the needs and preferences of the users.
- Create customized charts according to our specific requirements rather than using a standard template.
- Redesign NFT platform to include analytical functionality and create MVP for Beta version of the platform.
- Focus on extensive competitor research to gather insights and implement them in new features.
- Conduct extensive usability testing with a broader group of users to validate the design for the Beta version, gather feedback, and optimize the user experience with advanced features.
- Expand the design to accommodate the additional features and functionality for the Beta version, maintaining a consistent and user-friendly experience.
The alpha version of the product included only basic features to attract initial users and introduce them to the platform's potential in the future. It also aimed to build a base of loyal users for testing and gathering feedback on the platform.
The platform is designed to allow users to connect their wallets and view their NFTs. However, it does not offer any NFT analytics or a means to explore the NFT market.
The platform's default version is displayed in a dark theme and has a mobile responsive version.
We have made significant improvements to the dashboard's functionality. If the user has an NFT, the dashboard now displays analytics for the connected wallet. The collapsible interface elements make it easier to focus on different information on the screen, making it a convenient feature for the user experience.
To provide the best user experience, we created different dashboard views to reflect various states.
After conducting competitor research and revising the original site map, we defined a set of desirable features that can be implemented within a tight deadline. We also defined our monetization strategy which includes certain features by subscription and launch of our own NFTs.
Web3 platforms often prioritize decentralization and user privacy. Instead of traditional centralized user accounts, users may interact with the platform using their cryptocurrency wallets. This aligns with the principles of blockchain technology where users have more control over their data and identity.
There are two types of users on this platform - those who have connected their wallets and those who haven't. The second type of users may have crypto wallets but don't have any NFTs yet. While the main feature of the platform is wallet analytics, we will redirect users who haven't connected their wallets to the Explorer page to provide them with an analytics experience, even if they don't currently have any NFTs.
We updated the navigation system to include advanced platform features and made adjustments to the layout to ensure better responsiveness. To provide a seamless user experience, we have decided to use a sidebar to organize the platform features and provide quick navigation throughout the platform.
Iceberg Labs was renamed to Frigid for Beta version to separate the company name and platform and build marketing around the distinct brand.
The analytics section allows the user to get detailed analytics on any project or NFT that is on Cardano blockchain.
The analytics feature allows users to get detailed analytics on any project or NFT that is on Cardano. The page includes three tabs for Assets, Analytics, and Owners to provide the detailed analysis for all aspects of NFTs.
